New England Lobster Market & Eatery 824 Cowan Rd./Old Bayshore Hwy., E of 101, (650) 443-1559. L-D daily; $$. No reservations.
This operation started as a fish wholesaler in South San Francisco, morphed into a food truck business, then opened here as a fish market and restaurant and began bringing in lobsters galore. The area is an industrial park, so there isn’t much else of interest around. Step up to the counter and place your order, then select a seat at one of the picnic tables either indoors where the decor is industrial warehouse-style unfinished with high ceilings and chalkboard menus, or outdoors where umbrellas provide shelter from the sun.
The most popular item is the lobster roll sandwich ($17.50), which I prefer undressed with butter dip on the side. I eat it with a fork, dipping the delicious lobster and pieces of the bread into melted butter. This dish comes with housemade Kennebec potato chips and coleslaw.
The lobster corn chowder and crab nachos are also very popular, and people like to wash it all down with blueberry lemonade. You can also order a full lobster ($17.95) and do the picking yourself. As you can see, prices are very good. More seafood includes Dungeness crab, scallops, prawns, oysters, clams, and mussels. Consider an It’s It ice cream sandwich for dessert (It’s It is made with oatmeal cookies, vanilla ice cream, and a coating of chocolate; it was developed in 1928 at long-gone Playland-at-the-Beach in San Francisco.)
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images ©2014 Carole Terwilliger Meyers