The Contemporary Jewish Museum

The newest exhibition at The Contemporary Jewish Museum is Levi Strauss: A History of American Style. It runs through August 9, 2020. Showcasing the life of Levi Strauss and blue jeans, this exhibit traces the evolution of Levi's from work wear to fashion wear. From gold miners to blue collar laborers to hippies to Beyonce. This riveting show tells the quintessentially American story of hard-working Jewish immigrant Levi Strauss, who was born in Buttenheim, Bavaria, Germany and then resettled in New York and then San Francisco. It is the largest public display of Levi Strauss & Co.'s archival materials ever assembled. Today, Levi's products are sold in more than 110 countries.

overview of Levi Strauss: A History of American Style show at
The Contemporary Jewish Museum in San Francisco, California

Items I particularly enjoying viewing include decorated jeans worn by Beyonce, a copy of a jacket worn by Albert Einstein, James Dean wearing jeans in a "Giant" movie poster, an Andy Warhol silk screen, and an AMC Gremlin car upholstered in Denim.

Beyonce's ribbon-decorated jeans in Levi Strauss: A History of American Style show at
The Contemporary Jewish Museum in San Francisco, California

image of Einstein in his leather Levi's jacket
in Levi Strauss: A History of American Style show
at The Contemporary Jewish Museum in San Francisco, California

image of James Dean on "Giant" movie poster in his Levi's
in Levi Strauss: A History of American Style show
at The Contemporary Jewish Museum in San Francisco, California

Andy Warhol silk screen in Levi Strauss: A History of American Style show
at
The Contemporary Jewish Museum in San Francisco, California

overview with Levi's-upholstered AMC Gremlin car
in Levi Strauss: A History of American Style show
at The Contemporary Jewish Museum in San Francisco, California